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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Advertisers get wise to Google Maps

How long before advertisers start to work themselves into the ubiquity of Google Maps?

Advertisers have been using roof-top gimmicks to attract the odd plane passenger and passing alien for a while, but Google Maps has given 'aerial advertising' a whole new lease of life. And it's a new advertising platform for Google to exploit.

Search Engine Land has dug out some classic curiosities from Google Maps, including the KFC general, Coke in Chile and Tourism Australia, who took advantage of prior notice about the date when Google would be remapping their town.

Source: Search Engine Land

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