Course overview
This advanced level class is ideal for those already working with data who wish to improve their visualisations. Drawing upon examples of cutting-edge data visualisations and storytelling projects, you will learn on how you can use infographics to drive more traffic to your website and get real results for your business.
Course content
This hands-on masterclass will help you to improve the quality and impact of your infographics. Over the course of the day, you’ll learn advanced data visualisation techniques and take part in practical exercises to put what you learned into practice.
Topics covered on the day include:
- Using design tools to create persuasive data visualisations
- How to optimise your content for the web and social media
- Knowing when to use adaptive design and responsive formats
- The importance of relevance, timeliness, exclusivity and emotion in online and offline content
- Best practice for data visualisation – and examples of cutting-edge case studies that got results
- Practical exercises on pen and paper – create your own infographic using data you’ve brought to the session
- Opportunities for feedback on work carried out during the class
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
