Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
World
Rebecca Speare-Cole

Adut Akech row: Magazine prompts outrage after publishing wrong image of black model

Model Adut Akech said she felt angry and disrespected by the error. (Picture: AFP/Getty Images)

An Australian magazine has apologised after it published a model's interview alongside an image of a different black woman.

South Sudanese-Australian model Adut Akech said she felt upset, angry and disrespected by WHO Magazine's "unacceptable and inexcusable" error.

Ms Akech appeared in the magazine ahead of Melbourne Fashion Week, but fellow model Flavia Lazarus was pictured alongside the feature instead.

In the interview, Ms Akech had spoken about using her voice to start a conversation on how people view refugees and "peoples attitude to colour in general."

View this post on Instagram

I’ve have given some deep thoughts the past few days on how to approach this situation that isn’t sitting well with me. For those who are not aware, last week @whomagazine (Australia) published a feature article about me. In the interview I spoke about how people view refugees and peoples attitude to colour in general. With the article they published a large photo saying it was me. But it was of another black girl. This has upset me, has made me angry, it has made me feel very disrespected and to me is unacceptable and inexcusable under any circumstances. Not only do I personally feel insulted and disrespected but I feel like my entire race has been disrespected too and it is why I feel it is important that I address this issue. Whoever did this clearly the thought that was me in that picture and that’s not okay. This is a big deal because of what I spoke about in my interview. By this happening I feel like it defeated the purpose of what I stand for and spoke about. It goes to show that people are very ignorant and narrowminded that they think every black girl or African people looks the same. I feel as though this would’ve not happened to a white model. My aim for this post is not to bash Who Magazine -they have apologised to me directly - but I feel like I need to express publicly how I feel. This has deeply affected me and we need to start an important conversation that needs to happen. I’m sure that I’m not the first person that’s experienced this and it needs to stop. I’ve been called by the name of another models who happens to be of the same Ethnicity, I find it very ignorant, rude and disrespectful towards both of us simply because we know that this doesn’t happen with white models. I want this to be somewhat of a wake up call to people within the industry it’s not OK and you need to do better. Big publications need to make sure that they fact check things before publishing them especially when its real stories and interviews and not just some made up rumors. To those who work at shows and shoots it’s important that you don’t mix up models names. Australia you’ve a lot of work to do and you’ve got to do better and that goes to the rest of the industry

A post shared by Adut Akech Bior (@adutakech) on

The model herself had fled South Sudan for Kenya where she resided in a refugee camp before seeking asylum in Australia in 2008.

Writing on Instagram in the aftermath, Ms Akech said: "With the article they published a large photo saying it was me. But it was of another black girl.

"This has upset me, has made me angry, it has made me feel very disrespected and to me is unacceptable and inexcusable under any circumstances.

Adut Akech attends Ozwald Boateng Harlem Runway Show at The Apollo Theater. (file picture) (Getty Images)

"Not only do I personally feel insulted and disrespected but I feel like my entire race has been disrespected too and it is why I feel it is important that I address this issue."

She said it goes to show how "ignorant and narrow-minded" people are, thinking black women look the same.

"I feel as though this would’ve not happened to a white model," she said, before adding that Australia has "a lot of work to do".

Flavia Lazarus, whose photo was mistakenly included in the feature, said the error was "so embarrassing" it had moved her to tears.

View this post on Instagram

An important message from the M/FW team.

A post shared by Melbourne Fashion Week (@melbfashionweek) on

“We don’t have the same head shape, we don’t look the same except that we have the same skin colour and a shaved head,” she told The Herald Sun.

Many people also took to social media to express their outrage.

Twitter user Isaiah Fapuro said: "Adut Akech is quite frankly put, THE Model of our present generation. She transcends the Fashion industry and isn’t 20 years old. Yet, this has still happened."

Shahmir Sanni also said: "Adut Akech is one of the most well known models in the world.

"She was Karl Lagerfeld's Couture Bride, has been on every major magazine cover in the world. A UN ambassador. Yet still, white writers still mistake her for other black women. This is racism."

WHO Magazine told the BBC it had spoken with Ms Akech directly to apologise and "to explain how the error occurred."

Melbourne Fashion Week published an apology on Instagram, saying: "We are extremely disappointed that a photo of one of our campaign models, Flavia Lazarus, was mistakenly printed instead of a photo of Adut.

"Both Adut and Flavia have expressed their disappointment and we support them. This error is unacceptable, and both Who Magazine and our public relations agency, OPR, have apologised."

OPR said in a statement to ABC: "The error was administrative and unintentional and we sincerely apologise for this mistake and any upset it has caused to the models involved, and our client the City of Melbourne."

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.