A crowd of tourists was spotted getting stuck in mud flats trying to reach the water in Weston-super-Mare.
One onlooker said "over a hundred" people had made their way to the water during low tide.
With temperatures topping 30C some people headed for a swim - but a large group got stuck in mud.
Pictures show members of the coastguard trying to help as the revellers tried to go for a paddle.
Over the past month Weston-super-Mare Coastguard Team has been called out 12 times to people in trouble along the coast.
An eyewitness said: "There was over a hundred people seen making their way across the mud to reach the sea.
"Some were carrying children and were observed struggling to get back to the shore."
Coastguards confirmed they were called to the scene to assists the people stuck in the mud.
It comes despite warnings for people to stay safe in the warm weather.
@WSMCoastguard said: 'Incidents we’ve dealt with today... persons trying to reach the sea via mudflats, [they] realised the distance and gave up.''
The town's beach is and, but at low tide large areas of thick mud are revealed, posing a danger to people walking.
It is strongly not advised to reach the sea at low tide.
