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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Ads boost for traditional media

I have been remiss in failing to point to Philip Stone's article, posted last week, which begins: "The news for the web hasn't been so great lately." There are two major reasons, he says. A study, When Advertising Works, has found that ads on traditional media platforms make a more positive impression than on the net. And the growth in the online ad market is showing signs of slowing down. He concludes: "What it all boils down to is that we are now in uncharted waters."

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