As consumers move to AI-powered web browsers and chatbots, brands will need new tools to track user engagement. On Monday, Adobe introduced just such a tool as part of its marketing software suite. Adobe stock rose on the news.
Adobe announced Adobe LLM Optimizer, a new enterprise application that enables businesses to manage and optimize their presence in the AI era. It joins existing Adobe Experience Cloud applications for traditional web and mobile channels.
"Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey," Loni Stark, vice president of strategy and product, Adobe Experience Cloud, said in a news release.
"With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter," she said.
Adobe LLM Optimizer enables companies to monitor and increase AI-driven traffic and optimize digital properties to improve discoverability.
News Gives Adobe Stock A Lift
Adobe announced the new tool at the annual Cannes Lions conference in France.
The digital media and marketing software firm also announced innovations in Adobe GenStudio, its AI-powered content creation platform. New functions include generative AI capabilities for both video and display advertising campaigns.
On the stock market today, Adobe stock climbed 2.6% to close at 401.73.
On Friday, Adobe stock dropped 5.3% after the company reported a modest beat-and-raise earnings report.
Follow Patrick Seitz on X at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.
