Good Morning Britain host Adil Ray was fuming on Friday as he interviewed the Vice President of Facebook's new platform Meta.
The 47-year-old and his co-host Charlotte Hawkins invited Nicola Mendelsohn on the show to discuss Facebook's new name.
In a live stream on Thursday evening, CEO Mark Zuckerberg announced the change, which had been rumoured for weeks.
However, Adil and Charlotte were less interested in hearing about Meta and were keen to grill Nicola on the recent allegations made against Facebook and Instagram.
Adil told her: "It seems a little bit audacious doesn't it to launch something like this which is designed to take us further into your company when you have got some very serious allegations from the inside about your company that amplifies hate, creates division amongst society, is bad for democracy, and we even hear from parents who have lost their daughters...
"Their daughters have taken their own lives and they are labelling Facebook and Instagram to blame. You have these very serious allegations against your company, yet you're sitting here saying, 'what we're gonna do about it is give you more of the same but amplify it', it doesn't seem right," Adil added.
When Nicola replied and tried to explain that they were doing "something different" by building a "Metaverse", Adil was having none of it.
"I'm sorry to interrupt you but you've done it again!" he fumed.
"I've just said to you that you're not dealing with the allegations and now you're trying to sell Metaverse to us, you're doing a promotional thing. I don't think a lot of people are gonna be interested.
"What they want you to be telling us is what are you gonna do right here and right now to keep Facebook and Instagram safe again for our children and to stop the hate and the division that it causes? Can you please deal with those points first?" Adil pleaded with her.
Yes of course, but you did ask me two questions so that's why I answered the first bit first about the Metaverse" Nicola replied bluntly.
"I want to be really clear here, I really don't recognise the company that has been talked about in the press recently and let me tell you why," she continued.
"We have made very substantial investments, we will spend $5billion on safety and on privacy and we share very publicly about the progress that we're making on things like hate speech."
Charlotte then told her: "But when we look at the costs, and you say you're gonna be spending an extra $5billion, we know that you've invested $10billion in this Metaverse project in 2021 and that's double what you spent on safety in the last five years.
"It does seem to be that the priorities aren't right here, that you're trying to move onto the next thing without actually addressing the really serious issues that are causing your users harm?" the presenter asked.
Nicola replied: "I think that somewhere there's a notion that we would put profits over safety and that's absolutely not the case. The most important thing is that people want to come on our platforms because they're having a good experience, that's what we want to optimise.
"And again people come on because they want to connect with their friends and their family, they don't come on because they want to see something like hate speech," she added.
Good Morning Britain airs weekdays at 6am on ITV.
