The ad tech sector – comprised of the technologies, software and services used for delivering, controlling and targeting online ads – is growing rapidly, changing the advertising and marketing agendas for businesses around the world.
This market sits at the convergence of the technology, media and telecoms sectors, and its rapid growth is seeing interest and activity at startup level as well as larger corporations and agencies looking to enter.
Here’s a breakdown of the facts, figures and legal implications the ad tech sector is currently experiencing and where it is likely to evolve in the coming years.
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