Regional press advertising expenditure is showing signs of stabilising with a slowing of the overall decline, according to first quarter figures from the Advertising Association.
The latest AA/Warc expenditure report also reveals a strong growth in both national display and online recruitment.
Here are some of the statistics for January to March 2010:
Total print advertising showed an annual drop of 5.2%, a marked slowing of the decline of 14.1% in the fourth quarter of 2009. Classified advertising was down 10.2%, half the fall in the final months of the previous year.
Total display advertising increased by 3.3%, with national display ads up by 10.6%, compared to the first quarter of 2009.
In the online recruitment category, regional press websites increased adspend by 19.7% and continued to increase market share against online specialists.
Regional papers held 29% of the online recruitment market share compared to a 25% share in the same period a year ago.
Source: Newspaper Society
