FATH: ‘The Man and the Dog’ (starts at 00:06) - Argentina
The music from the film Up always sets up viewers for an emotional rollercoaster and so it proves in this delightful Argentine film. We’ve identified the “brand” as FATH in the hope that this acronym doesn’t mean anything to you so that you can’t anticipate the lovely ending.
Agency: DDB Argentina
Director: Rodrigo Garcia Saiz
Vodafone: ‘Piggy Sue’ (starts at 01:42) - New Zealand
So we’ve had an emotional tale of one man and his dog ... how about an emotional tale of one man and his pig? This immensely sweet ad for Vodafone from New Zealand cleverly buries information about the usefulness of the mobile phone network’s service in a story about a lost piglet.
Agency: FCB (Auckland)
Director: Steve Rogers
Aer Lingus: ‘Manifesto’ (starts at 03:16) - Ireland
This charming advert with a voiceover by Chris O’Dowd puts forward the argument that Ireland ought to provide a great airline because the Irish are blessed with “the travel gene”. Of course, the rain on this particular parade is Ryanair but if you try not to think about them (which is a good idea anyway) then you might find that this commercial sets out a very persuasive case.
Agency: KesselsKramer
Director: MJ Delaney
Scrabble: ‘Anagram Lovers’ (starts at 04:00) - Spain
The ever-reliable game of Scrabble has been in the news recently over its controversial inclusion of modern words such as “newb”, “emoji”, and the 28-point powerhouse “checkbox”. While aficionados of the game may be up in arms about the addition of these etymological cuckoos, they’ll adore this anagrammatic tale of love across the tiles.
Agency: Lola (Madrid)
Director: Rodrigo Saavedra
YouTube: ‘The A-Z of YouTube’ (starts at 05:22) - UK
This arresting film pays tribute to YouTube on its 10th birthday and it does a terrific job of drawing our attention to a whole host of highlights from the video platform. Even casual users of the site will be surprised by how many of these ring a bell and that – by itself – underlines the place they now occupy on the cultural map.
Agency: Flying Object
Director: Hoku & Adam/James Curran/Victor Haegelin
Jason Stone is the editor of David Reviews
