Orangina: 'Satellite' (starts at 00:03) - France
This astonishing piece of French daftness has a happy contest on a beach being disturbed by an unlikely accident. Since the bear with the advertised product is unharmed by the falling space junk, we're assured that drinking Orangina carries a 0% risk of being killed in a satellite attack. You can't really argue with that.
Agency: Fred & Farid (Paris)
Director: The Glue Society
TV Licensing: 'Lethal Injection' (starts at 00:53) - UK
Believe it or not, the excuse you hear in this animated film reminding people to pay their TV licences was genuinely offered by someone who'd been caught out. Others included: "The only way I can afford to pay for my TV licence is if I sell my hamster, is that what you want me to do?" and "I could not pay as I only have two pairs of pants and they were both in the wash".
Agency: Red Bee Media
Director: White Robot
World Vision: 'Kids for Sale' (starts at 01:44) - Canada
The comments this film has received on YouTube reveal that many are angry at this use of satire to draw attention to the plight of children sold as slaves in the developing world. It's certainly a risky approach, but controversy can be a useful tool when you can't afford a great deal of airtime for your campaign. Is this a justifiable use of humour?
Agency: kbs+ (Toronto)
Director: Ben Gregor
Sudocrem: 'For All of Life's Little Dramas' (starts at 02:19) - UK
Movie buffs will immediately recognise that the two boys in this commercial are performing an excellent spoof of a famous scene from Jaws. It's a refreshingly different approach for a sector that's usually advertised using soothing clichés.
Agency: The Minimart
Director: Beverley Fortnum
Nike: 'Fly Swatter' (starts at 03:03) - US
Swiss tennis legend Roger Federer is unhappy when he gets home from work to discover an unwelcome visitor in his pristine house – a housefly. His efforts to squash the wee beastie come to naught until he utilises the extraordinarily flexible soul of his Nike trainer. According to rumour, this isn't a studio – it's Federer's actual abode ... well, one of them.
Agency: Wieden + Kennedy (Portland)
Director: Adam Hashemi
Rail Safety (Metro Trains): 'Dumb Ways To Die' (starts at 03:59) - Australia
This animated Australian public information film from last year is a wry celebration of the many ways humans manage to extinguish their own lives by accident. It was designed to remind the citizens of Melbourne to be careful near railway lines but became a worldwide sensation when it was put online and has already picked up two major awards at this week's Cannes Lions International Festival of Creativity.
Agency: McCann Melbourne
Director: Julian Frost
