DirecTV: 'Creepy Rob Lowe' (starts at 00:06) - US
Rob Lowe is in fine form as his mature, respectable self with a DirecTV subscription – and the self he would be if he were a cable TV viewer. While the first Rob is a clean cut, suit-wearing coffee drinker, the second is a supercreep who probably makes his own moonshine in hubcaps. But which is the real Rob Lowe?
Agency: Grey (New York)
Director: Tom Kuntz
Coors Light: 'Frozen Pint' (starts at 00:39) - UK
The muscles from Brussels provides another fine piece of self-parody. Having built his Ice Bar in the previous advert, Jean-Claude Van Damme continues his search for something that matches the refreshment offered by a Coors Light. Inside the bar itself, he lovingly tends the surfaces and shimmies to a track on the ice jukebox.
Agency: VCCP
Director: Daniel Kleinman
Replay Jeans: 'The Hyerflex Tests' (starts at 01:13) - Netherlands
Bitey footballer Luis Suarez shows off his metrosexuality alongside some of his team-mates in this excellent advert for Replay Jeans. For once in a fashion ad, there's actually some purpose to the lust-inducing choreography ... these young men and women are demonstrating the jeans' stretchability through their own impressive flexibility. And if that means Europe's youth can frolic in them without fear of a badly-timed rip earning them the ridicule of their friends, then this is a product many will get behind ... as it were.
Agency: 180 (Amsterdam)
Director: Justin Anderson
Strongbow: 'Horse' (starts at 02:53) - US
If you're drinking cider, what do you need to complement it? Not a Hell's Angel tat or badly-cut drugs; not at all - what you need is something soft and fuzzy to define your tipple's edges and give it that socially acceptable vibe. Like a walk on the beach with your beloved ... and your very own slow motion horse called Brian.
Agency: Droga5 (New York)
Director: Hamish Rothwell
Birell Turbo: 'The Lab' (starts at 03:58) - Egypt
The poor slobby specimen that is the human male gets the chance to transcend his limitations for a few hours in lab conditions, thanks to energy drink Birell Turbo. This endows him with exceptional qualities from the rest of the animal kingdom, such as "the ferocity of the gorilla ... the reflexes of the kangaroo ... and the reasoning of the bear". Who wouldn't want to have the reasoning of the bear? Exactly.
Agency: King Tut's Playground (Cairo)
Director: Alex & Steffen
AMF: 'Yes!' (starts at 04:47) - Sweden
This utterly bonkers piece of work from Sweden provides answers to worries about pensions via a singing drummer atop a tall building. All around him, people pose their concerns about the money they'll receive when they finish working and he provides them with a resolute yodelled "yes" to the chorus of a very recognisable Euro-anthem... can anyone identify it?
Agency: Forsman & Bodenfors (Stockholm)
Director: Jesper Ericstam
Haig Whisky: 'David's Beckham's Club' (starts at 06:28) - UK
David Beckam is laird of the manor welcoming a group of überglam guests to his Scottish estate for a gathering of the Haig Club which is dedicated to the spirit of toasting. Debonair Becks in green velvet and dickie bow tries his hand at photography on the shores of a loch while director Guy Ritchie puts in a brief cameo.
Agency: adam&eveDDB
Director: Guy Ritchie
Jason Stone is the editor of David Reviews
