Made in Chelsea: "Mini Chelsea" (Starts at 00:06) – UK
The seventh series of Made in Chelsea is about to begin and 4 Creative have created this excellent trail to draw our attention to this momentous event. Children have taken the place of the programme's familiar characters and it's remarkable how little this changes their modus operandi.
Agency: 4 Creative
Director: Molly Manners
Continente: "Late" (Starts at 01:39) – Portugal
In this emotionally-charged commercial for a Portuguese supermarket, an anxious woman pulls out all the stops to make an important assignation. Who could be so important to her that she's willing to swap taxi for motorbike for bicycle before running through the rain to reach her destination?
Agency: Fuel Lisboa
Director: Fred Oliveira
Age UK: "Time Flies" (Starts at 02:45) – UK
91-year-old Christopher Lee reads lines written by Roger McGough which invite us to celebrate rather than resist the ageing process in this touching film for Age UK. Showing a range of faces against a stark background, it makes you aware what a weird-looking species we are … but there's a tenderness in this treatment which highlights our fragility and this, in turn, underlines our humanity.
Agency: Karmarama
Director: Nadav Kander
Scottish Police Federation: "Maggie" (Starts at 03:49) – UK
This remarkable online piece, designed to remind us that the police often have to take extraordinary risks in order to protect the public, was filmed in a single sequence. This proves very effective – especially once the two officers are inside the house – and the effect of what happens at the end is pretty chilling.
Agency/film production: Tinker Taylor/Brain Candy Films
Director: Simon Ellis
Jason Stone is the editor of David Reviews
