Honda: 'Illusions' (starts at 00:06) - UK
To underline the idea that we should expect the impossible from our cars, a series of bewildering optical illusions are used in this lovely commercial for Honda that represents a return to form for an advertiser that has created some of the most memorable advertising of the last decade or so.
Agency: mcgarrybowen
Director: Chris Palmer
Doctor Who: 'The History of Who' (starts at 01:10) - UK
When Doctor Who was revived by Russell T Davies he consistently went out of his way to pay homage to the programme's legacy. Red Bee Media have cleverly followed suit in this excellent trail for the special edition of the programme that's due to be broadcast next month to mark its 50th anniversary. It's been a huge hit on YouTube with millions of viewings in just a few days.
Agency: Red Bee Media
Director: Matt Losasso
Channel 4: 'Mission Statement' (starts at 02:14) - UK
A well-researched and carefully chosen selection of clips make up this spot for Channel 4. Edgy, risky, and sometimes questionable subjects are flagged up to demonstrate how far the station is prepared to push boundaries. It's a statement of intent that makes it sound as though the channel is keen to renew its vows.
Agency: 4 Creative
Director: Kate Dunn
Call Of Duty: 'Fa-Boom' (starts at 03:18) - UK
The 18 certificate and the fearsome reputation of Call of Duty suggests that the game isn't exactly a barrel of laughs but this light-hearted commercial manages to suggest that it might be. It's a cunning ploy as it's unlikely to put off the aficionados but might broaden the appeal beyond the traditional fan base.
Agency: 72andSunny
Director: Aaron Stoller
Sony PlayStation: 'Perfect Day' (starts at 03:51) - US
Sony's US ad for Playstation 4 has taken on a new poignancy since the death on the weekend of Lou Reed, whose Perfect Day provides the soundtrack. The campaign uses the same conceit as the BBC promo that had different people singing bits of the song – and is almost as good as its forbear. Indeed, it proves to be an excellent way of highlighting the idea that video games are not the antisocial quagmire they are sometimes claimed to be, but actually enable people to engage with one another.
Agency: BBH (New York)
Director: Matthijs van Heijningen
Jason Stone is the editor of David Reviews
