Thomson Holidays: 'Discover Your Smile' (starts at 00:06) - UK
William Shatner's eye-watering version of Bohemian Rhapsody provides a fascinating counterpoint to the action as we see a much-loved teddy bear being taken on a family holiday in this travel agency commercial. Patiently enduring the indignities his life entails, his wistful one-eyed gaze gradually becomes a smile of profound contentment when his little human takes him on holiday and he discovers there's more to life than being hung out to dry on a clothes line.
Agency: BMB
Director: Tom Tagholm
The National College for Teaching & Leadership : 'Your Future, Their Future' (starts at 01:09) - UK
Matthew Burton from Educating Yorkshire rightly became a national hero when the series was broadcast on Channel 4. He'll always be associated with the amazing effort he made to help Musharaf Asghar learn how to cope with his stammer, but anyone who watched the series will remember that this was only one dimension of his ability as a teacher. This online film urging others to become teachers makes excellent use of his understated charisma.
Agency: FCB Inferno
Director: Kirk Jones
Formula E: 'Drive the Future' (starts at 02:13) - pan-global
The FIA Formula E Championship kicked off in China on 13 September 13 with Brazilian Lucas di Grassi picking up 25 points in the inaugural race between electrically-powered vehicles. If you're now picturing Ernie the Fastest Milkman in the West then think again, because these cars move pretty fast and this terrific promotional film by British ad agency Dare certainly makes sure we know it.
Agency: Dare
Directors: Sean Thompson / Pete Conolly
Nike: 'PlayPinoy' (starts at 03:17) - pan-Asia
Nike's new spot pays homage to the deep love the Philippines has for basketball, and does so with great panache. There are rickety, ramshackle courts all over the islands and this 90-second ad provides energetic glimpses of a diverse array. The heat, the intensity, the life-and-death emotional investment and sheer joyousness of the players are an enormous pleasure to watch. It's also the first of two adverts in this week's collection featuring the classic song My Way.
Agency: BBH (Singapore)
Director: Jones+Tino
Gatorade: 'Derek Jeter' (starts at 04:51) - US
Ad Break has already featured one commercial marking Derek Jeter's retirement this year and it's a measure of his impact on baseball that this second epic also plays fulsome tribute to the star. Much of this was filmed candidly as Jeter walked among his fans, and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is there with them.
Agency: TBWA Chiat Day (Los Angeles)
Director: Henry-Alex Rubin
Jason Stone is the editor of David Reviews
