Imperial War Museum: 'Flight of the Stories' (starts at 00:06) - UK
This beautifully illustrated piece strikes the perfect balance between emotional resonance and dignified restraint. Instrumental music plays throughout as sampled speech, song and battle sounds drift in and fade away; ghosts of the past brought to rest in the new first world war galleries at the Imperial War Museum.
Agency: Johnny Fearless
Director: Darren Dubicki
McVitie's BN: 'Owl' (starts at 01:39) - UK
The idea of equating furry animals with biscuits could have gone horribly wrong with young children crying at the thought of ingesting an adorable kitten - but this campaign has skipped confidently past that hazard and won huge favour with the public. Owls are the latest creatures to emerge from the McVitie's packet, but the real charm is provided by the girls' reactions.
Agency: Grey London
Director: Owen Trevor
Vodafone: 'Quotes' (starts at 02:13) - UK
This is a cleverly judged piece of work that will appeal to film and television buffs everywhere. Each of the short scenes is powered by a short recreation of an iconic moment from a film or a television series and - as well as being funny - this is a neat little quiz to test your knowledge. How many can you identify without resorting to Google?
Agency: RKCR/Y&R
Director: Kim Gehrig
The Sun: 'Tooth' (starts at 03:17) - UK
This sweet advert for the popular newspaper has a young boy preoccupied with a wobbly tooth. We guess straightaway that he's thinking of its value but the revelation that it will pay for a tenth of a holiday proves an excellent way of reminding punters about The Sun's annual offer.
Agency: Grey London
Director: James Haworth
Hyundai: 'The Empty Car Convoy' (starts at 03:51) - UK
If you've ever watched Top Gear and wondered what it would be like without the chummy antics of its ghastly presenters, take a look at this terrific viral for Hyundai. It's both an impressive stunt and an excellent demonstration of a futuristic feature that's probably going to change driving beyond recognition over the next decade or so.
Agency: The Viral Factory
Director: Kit Lynch-Robinson
Jason Stone is the editor of David Reviews
