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Activist Investor Criticizes Disney's 'Woke' Strategy And Marvel Films

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Activist investor Nelson Peltz has raised concerns about Disney's approach to diversity and inclusion in its film productions, particularly targeting Marvel's 'Black Panther' and 'The Marvels.' Peltz, who is pushing for two board seats at Disney, questioned the need for movies with Black and women leads during a recent interview with the Financial Times.

In his remarks, Peltz expressed skepticism about the focus on all-Black or all-female casts in films like 'Black Panther' and 'The Marvels.' He suggested that movies should feature diverse casts that include both men and women, as well as individuals from various backgrounds.

'Why do I have to have a Marvel [movie] that's all women?' Peltz asked, emphasizing the importance of creating content that appeals to a broad audience. He argued that entertainment should prioritize storytelling over promoting specific agendas.

Disney CEO Bob Iger has also emphasized the importance of entertaining audiences without pushing particular messages. Iger highlighted the need for creators to focus on delivering compelling narratives that engage viewers.

The proxy-vote campaign led by Peltz's Trian Partners has been framed by Disney as driven by personal agendas stemming from past conflicts within the company. Former Marvel Entertainment chairman Ike Perlmutter's opposition to films featuring Black or women lead characters was cited as a point of contention.

Despite the internal disagreements, successful films like 'Black Panther' and 'Captain Marvel' have demonstrated the commercial viability of diverse storytelling. Disney's decision to move forward with these projects was supported by Iger, who intervened to ensure their production.

Peltz's Trian Partners, while expressing support for Iger as a board candidate and CEO, has indicated a desire to bring new perspectives to Disney's board. The investment firm has withheld its votes for Iger's reelection, signaling a push for boardroom changes.

As the debate over diversity and representation in Hollywood continues, stakeholders like Peltz are raising important questions about the balance between creative storytelling and inclusive casting decisions.

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