I'm sorry, I'm sorry, I couldn't resist. To publicise its X-Men Origins: Wolverine game, Activision has sponsored the wolverine enclosure at Edinburgh Zoo for one year. On top of that, the lead male wolverine has "voluntarily" changed his name to Logan, "in respect of the legendary Marvel character".
"What better way is there to pay homage to the mighty Wolverine by making sure his real life cousins are cared for during the next year?" implored Activision Senior Brand Manager, Aruna Sinha, failing to make grammatical sense in all the excitement. Whatever, I'm guessing this is a rhetorical question.
I love the way that the promotional cardboard cut-out looks as though it was either photo-shopped rather haphazardly onto the image, or lobbed into the enclosure from quite some considerable distance.
Caption competition!
Come up with a better one than mine before 3.30pm and I'll swap it in. There's no prize, but what else are you going to do on a sunny Friday afternoon at work?
