"The UK's Advertising Standards Authority (ASA) has upheld complaints from three television viewers that adverts depicting scenes from Activision title Call of Duty 2 and its current generation console counterpart CoD2: Big Red One were misleading, and declared that they must not be shown again in their present forms," reports GamesIndustry.biz.
The adjudication, published today, is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice".
Comment: Three consumers complained that the graphics in the ads were better than the graphics in the games. It's good to know that at least a few consumers are not as gullible as much of the games press when it comes to pre-rendered graphics.
