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Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Action Stadium to launch UK debut in Birmingham

A sports and gaming firm has acquired its debut UK site in Birmingham.

Action Stadium, which combines a sports stadium with gamification, is set to open at Star City after agreeing a 15-year lease on a 39,443 sq ft site.

It will have a range of family-friendly sports and games where players can earn points and compete in leaderboards, all enabled by special wristband technology.

The site will be the first global location for Action Stadium based on a similar model operated in Finland.

Managing director Darren Zabinski said: "We are delighted to have secured this anchor unit in the heart of the UK's second biggest city for our first stadium.

"Star City has a strong range of leisure uses which we believe Action Stadium will complement and we are confident the significant levels of investment in the scheme will help it realise its full potential.

"We can't wait to open."

The deal was secured by Savills which acted on behalf of Quadrant Estates, the London-based property group which acquired Star City in 2016.

Carlene Hughes, director for leisure at Savills, said: "It's really exciting for Star City to have secured the first Action Stadium site in the UK.

"Gaming and e-sports is becoming an increasingly popular trend within the leisure sector and, with Star City building on its family-friendly leisure offering, Action Stadium is the perfect new addition to the attractions at the scheme."

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