Increasing e-commerce transactions driven by rapidly changing consumer behaviour combined with the entry of giant e-commerce platforms through local partnerships has intensified competition among logistics and parcel delivery services, challenging existing players in the domestic market.
Booming e-commerce has also attracted an influx of courier applications and international parcel delivery service providers to tap into the flush local market.
With the need to defend their turf as best as they can against foreign competitors, Thai companies have adopted new strategies as a means to strike back against foreign counterparts, notably in e-commerce and logistics.
