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Daily Record
Daily Record
Sport
Mark McDougall

Aberdeen predict £5million match day loss if fan shutout continues as director laments 'unsustainable' situation

Aberdeen have revealed they expect to have a £5million loss on match day income if fans don't return to the stadium this season.

Dave Cormack previously told that the club had expected to lose £5m when the football season was called back in March and it looks like they'll lose even more money over the next few months.

There were 300 fans at one game against Kilmarnock earlier this season but heightened coronavirus restrictions means nobody has been back since.

Pay Per View sales on RedTV have helped a small bit but the overall revenue from games has fallen by an incredible 82 per cent.

It's a huge loss to the club at a time when football teams are struggling to make ends meet and Aberdeen commercial director Rob Wicks admits it is worrying if the current situation continues.

He said: “We’ve been asked about how sales of PPV have been going and it’s important to look at this in the context of our wider matchday income.

"It’s sobering to see our overall matchday revenue is down by 82 percent and we are projecting a loss of £5million on matchday income over the rest of the season which simply isn’t sustainable.

“The graphic below provides a breakdown on what we have been able to bring in for each home match so far vs what we would project under normal circumstances with walk-ups, hospitality and match sponsorship.

"It is vital that fans are allowed back in sooner rather than later as clubs up and down the country will be in exactly the same position.

“Our 2019/20 accounts will be released at the back end of next week and will shed more light on the wider financial impact of COVID-19.

"We will be taking the opportunity to look back, but importantly to also look ahead at the remainder of the current season and beyond to share our views on what we can do together to address these challenges in a positive way.”

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