Delighted Aberdeen have penned a long-term deal to keep Adidas as their shirt sponsors for another five seasons.
The Pittodrie side have been with the German giants over the past decade and the long-term partners will remain together until the least the end of the 2025/26 season.
And the Dons have revealed they have enjoyed a double-digit percentage jump on sales of this season's kit with fans excited about the arrivals of marquee names Scott Brown and Christian Ramirez.
Robert Wicks, Commercial Director for AFC, shared his delight after the fresh agreement was rubber-stamped on Thursday.
He said “We are thrilled to be extending our kit sponsorship with adidas, undoubtedly one of the world’s pre-eminent sports brands.
“This has been one of the Club’s most successful partnerships. The quality of the kit provided across all areas from the first team through to our retail operation is exceptional.
“The global pandemic brought with it a series of challenges, particularly around international supply chains and logistics, but the team at adidas have worked tirelessly to deliver some outstanding kits for the new season and, from what we have seen to date, their ideas for the next few seasons are even more exciting.”
Gavin Young, Vice-President Sales for adidas North Europe, said: "We are delighted to have extended our long-term partnership with Aberdeen FC. We will continue to create our best products for the team’s players and fans, and we are proud to take our support of the club to fifteen seasons as they head into a new era.”
The deal will also see the continuation of the production of training kits for Stephen Glass' side.
