Abby Champion is bringing new glamour to Victoria's Secret's "Very Sexy" line in an international campaign photographed against elaborate Rome-inspired backdrops.
The 29-year-old model appears alongside Candice Swanepoel, Anok Yai, Imaan Hammam and Paloma Elsesser. The campaign pays tribute to the brand's push-up-bra heritage while introducing updated lifting memory foam across bras and fashion pieces including corset tops, bodysuits, camis and slip dresses.
Champion told People that shooting the campaign in Rome was a "dream," describing the city and the sets as beautiful. The imagery uses marble terraces and a Trevi Fountain-inspired setting to give the collection a cinematic sense of Italian romance.
Working with Swanepoel was especially meaningful for Champion. She described the experience as a full-circle moment after admiring the longtime Victoria's Secret model when she was younger.
Champion made her Victoria's Secret runway debut in 2025, adding the brand to a résumé that includes work with Chanel, Prada and Tiffany & Co. Her role in the new campaign places her among both established Victoria's Secret names and models who represent the label's current era.
The product update is as central to the campaign as its cast. By adding lifting memory foam to several categories, Victoria's Secret is extending the shaping effect associated with its push-up bras into pieces that can function as lingerie, occasionwear or visible layers.
That versatility reflects the way lingerie styling has moved beyond strictly concealed foundations. A corset top can be worn with tailored trousers, while a camisole or slip dress can shift between intimate apparel and a complete outfit depending on how it is styled.
Champion's approach follows that more relaxed formula. She mixes the polished pieces with casual staples such as vintage denim, allowing the campaign's sensuality to translate into everyday dressing.
The Rome setting supplies the fantasy, but the collection's broader message is about flexibility. With a cast spanning several generations of Victoria's Secret talent and products designed to move between lingerie and ready-to-wear styling, the campaign links the brand's best-known image with the way customers dress now.
