Phillip Schofield was left mortified as This Morning cut to the break after an unfortunate slip of the tongue led to the presenter accidentally name dropping the adult website, Lovehoney.
Money Saving Expert Martin Lewis was appearing alongside Phil and Holly answering questions from the public on their holiday concerns.
Caller Rebecca was asking Martin for advice after her tour operator, Love Holidays, hadn't cancelled her holiday yet with just a week left until she's supposed to fly, although the hotel she booked was closed.
After a rather serious conversation between Martin and the caller, the mood flipped as soon as Phil accidentally said 'Lovehoney' instead of 'Love Holidays'.
You can see the moment Phil slips up and his reaction in the clip above.
Addressing the camera, Phil said: "Rebecca, if Lovehoney said... Love Holidays! Lovehoney... that's a whole different package coming through the door!"
Phil's gaffe left Holly, Martin and the camera crew on This Morning with uncontrollable laughter.
Keen to play it off in true Schofield style, Phil added: "It's a different package holiday!"
This Morning viewers flocked to Twitter which ended up with #Lovehoney trending in the UK.
One Tweeted: "The #lovehoney social media manager having the best day..."
Another added: "Ohhhhh @Schofe you do crack me up. Definitely don’t want to mix up #lovehoney with #loveholiday on live tv."
A third Tweeted: "This definitely made me smile today #lovehoney thanks Phil".
This Morning airs weekdays from 10am on ITV.
