Monkey would like to offer a zesty medialand welcome back to Matt Baker, Channel 4's former comms director. After an excursion into charity sector PR with Oxfam, Baker is back, back, back, baby – as UK, Australia, Russia, Central and Eastern Europe vice-president of corporate communications for Camden-based Viacom International Media Networks (think MTV, Comedy Central, Nickelodeon). That's certainly an impressive sounding job title, a pretty strong opening hand if you're playing Risk – and just think of all those Air Miles. But what's this – a new company email address beginning "Matthew"? Monkey imagines only Matt's mother has ever called him that before.
