It's the first conference for the new Tory logo and it's not going down very well with the party faithful.
Iain Duncan Smith kicked things off by referring to it as "broccoli" at the Guardian fringe.
A woman councillor in the audience complained that none of the party's local government base had been consulted on the change from torch to tree. "Neither were the MPs," consoled the normally loyal Damian Green.
But he predicted that "in 25 years time, when someone comes along and proposes scrapping the tree, we'll all be up in arms about it".
"Rubbish" murmured a disgruntled Tory activist next to me.
Dan Chung and Ros Taylor took a video camera to the full range of Tory delegates - some Thatcherite, some Cameroonian - to see what they thought about the change to their party's logo. You can watch it here.
