"Personally, I use Facebook most actively at the moment," came the immortal line from the BBC's interactive sports news editor-turned-social media editor, Alex Gubbay. The corporation were making all the right noises when they pledged an undying commitment to social media over the past eight months. But it's two steps forward, three steps back for Auntie, who has managed to offend swathes of Facebookers after launching an undercooked 2012 Olympics site which labelled them "saddos". A "Follow us" widget – since removed – told users: "You can also become a saddo on Facebook." Tut tut tut. But that's not all – Her Majesty might also take umbrage at being unofficially (pictorially) annointed as a member of the Pakistan hockey team. Check out The Media Blog for screengrabs.
