Within minutes - this election campaign moves fast - of Gordon Brown launching Labour's manifesto, there were blogposts suggesting that the party's design team were not quite so much in the "future business" as their leader today claimed to be.
Paul Waugh of the Evening Standard saw it as a dead ringer for the Obama '08 campaign logo, the New Statesman went with Chairman Mao. And while these two may seem incredibly different people to you, that's probably just because you've never bought a Chairman Maobama T-shirt or been to a US Tea Party.
Henry Macrory, the Conservative's head of press, found "spooky similarities" between between the manifesto and an early edition of Animal Farm. (Since Orwell's book is generally regarded as one of the most honest and principled works in British political literature that's maybe an odd thing for him to draw attention to, but whatever.) One of @GdnPolitics' Twitter followers meanwhile sees similarities - not clear whether he believes them spooky or not - with Lemon Jelly.
So do you think you've seen it somewhere before? Perhaps you live in those hills. Perhaps you have a photograph of somewhere similar. Let us know in the comments.
