The headline figure in today's ABCe statistics is impressive: 153.2 million unique users. With this figure the sites of the seven big newspapers set a new record high after the low of 139.8 million in August. Except Times Online, which lost 8.95%, all newspapers increased their unique user count year on year, with the Mirror Group winning as much as 69.79%. The month on month increase of 9.6% is impressive, too. But most of the growth comes from overseas users.
In September the number of the UK users increased only slightly, from 52.3 million in August to 54.7 million. UK readers accounted for 35.7% of the total in September, where they were 37.4% the month before. The Mirror, with 53% of its audience in the UK, is the only one of the seven sites to have more than half its audience in the home market.
Worldwide traffic is counted for the monthly ABCe data. The audit works with a list of the principal domains, combining daily unique users and browser figures, and adds some extra metrics.
