What P Diddy is all about right now is showing the little guy he's on his side on this whole credit munch thing. I'm currently using video blogs to get my message across to the least fortunate - people who may lack access to the VIP rooms or rooftop hotel bars where you can hear me yelp this stuff at people I pay to nod and murmur, "Damned straight!" at interludes.
"Out of respect," began last week's show of solidarity, "I've been trying to dress less flashy. You got to know when to hold back and not to rub it in." This was further to my shout-out that, despite the fact that I'm richer than I've ever been, I'm temporarily grounding my private jet.
And you can see my new reserve reflected in the campaign for my new fragrance. Y'all remember my ad for my last perfume, Unforgivable, in which you could see My Diddiness pinning a dead-eyed chick against the wall? People were all, "What's in the bottle? GHB?" It was totally unforgivable. So, this time, I've pared it right back. I just shot a promotional video - which I announced is also my audition tape to be the new James Bond - and then unveiled the biggest advertising billboard ever to hang in Times Square, with a several storeys high picture of me. Name of the perfume? I Am King.
Never say that Diddy doesn't have a plan for his suffering subjects. Hey - let them eat pheromones.
