Travel writing has the power to not only inspire and empower its readers, but to inform and engage with them in meaningful ways as well. Who hasn’t paged through their favorite travel magazine or website and fantasized about booking a chimpanzee expedition across Bwindi’s Impenetrable Forest in Uganda? Or dreamed of booking a night of dinner and dalliance in the gardens of the new Palace of Versailles hotel that opened earlier this summer?

As the world of travel continues to be mired in a web of complicated and ever-changing protocols and restrictions, Travel + Leisure Group has launched a new subscription based travel club today, to help travelers turn their wanderlust into actionable trips and experiences.

"Throughout the storied 50-year history of Travel + Leisure magazine, there was never a way for consumers to easily book a trip based on the inspirational stories they read in the pages of the magazine,"President of Travel + Leisure Group’s Noah Brodsky said in a statement around the launch.

In addition to the variety of benefits and discounts subscribers will receive on experiences, activities and itineraries in select cities around the world, Club members can also expect one-on-one support via a member of the travel concierge team who will help you book a trip in sought-after destinations from Bali and Bangkok to Barcelona.

“With the launch of Travel + Leisure Club, we’re able to harness the award-winning magazine content to bring members one step closer to the transformative power of travel by providing expert guidance, personalized service and preferred pricing so they can create their own travel stories,” Brodsky said.

Inspired by editorial coverage found in the legacy travel magazine, subscribers can expect up to 25% off on hotels and resorts, as well as receive a complimentary subscription to Travel + Leisure magazine along with exclusive perks from a complimentary glass of wine or tickets to a sold out show, according to the press release.

For those who haven’t subscribed for Club membership, Travel + Leisure GO will serve as the online booking platform that further connects readers to inspirational travel stories, destination guides and curated itineraries. According to the press release, while anyone can book a trip via Travel+Leisure Go, only Club members will have access to discounts and preferred pricing.

Both Travel + Leisure Club and Travel+Leisure Go coincide with the 2021 World’s Best Awards announced today.

“These new curated itineraries are a tangible way to live the World’s Best experience, while connecting us with the world and feeding our fundamental human desire to make authentic and exceptional travel experiences accessible to everyone,” Editor in Chief of Travel + Leisure Jacqui Gifford said in a statement.

If you’re interested in a Travel + Leisure Club subscription, you can try the 30-day free trial by visiting travelandleisure.com/club. The introductory rate for membership after the trial starts at $9.95 per-month.