So print is dead – but here comes a new print paper: New Day from Trinity Mirror, starting cheap (20p) and working its way up, a sort of i for Mail and Express readers. One target seems to be female readers, so pursuing the i, with its 60:40 male split might make sense, especially now it’s owned by rival Johnston Press. But the Daily Mail is the only national title that has more female readers – about 52% to 48%. The war of the sexes is getting awfully congested in there. Of course a cheap cover price still works. Ask Richard Desmond, scoring the biggest ABC rises in January. But why not try that at the Mirror, then?
Eagle eyes Leveson
Who wants a Leveson part two? Labour, with Maria Eagle shadowing the culture hot seat. But has she really thought what Sir Brian’s return to inquiry duty would mean? The original idea was that Leveson could look at the police, politicians and press once any criminal cases were over. Well, they are. Rebekah’s back in charge, and the politicians got off scot-free. That leaves only the boys in blue in need of a 12-month judicial working over. Is that truly where Eagle dares?
