Beans on toast, the traditional way. Photograph: David Sillitoe
Ever spent such a long time slumped on the sofa that hauling yourself out to prepare even the simplest of snacks seems too daunting to contemplate? If so, fret no more because one of Britain's favourite quick dishes is about to get even easier.
Heinz is getting ready to launch a prepared version of beans on toast, the Financial Times reports today. Bill Johnson, Heinz's chief executive, tells the paper's man in Pittsburgh that the company needs to give people "a new way to use beans".
If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast. You would know it as a Pop Tart almost, where we put beans on toast together, put it in a toaster, pop it up and the consumer's got it right there.
Although an American citizen, Mr Johnson tells the FT that he regularly visits the UK and two years ago spent the summer touring the country. He doesn't reveal how much time he passed slouched on the couch but does say that "having spent a lot of my life in Britain, I'm convinced it's a good product".
So, what else could big companies produce to ease the lives of couch potatoes? We've already got pre-grated cheese, seedless grapes and pre-mixed gin and tonics.
How about tinned bacon and eggs or ready-mixed beer and kebabs? Sofa manufacturers could help out by building a microwave into the armrests. We'd like to hear your suggestions.
