A distinctive red noisemaker, shaped like Canada's iconic maple leaf, has emerged as an unexpected sensation in Toronto amidst the fervor of the World Cup.
Dubbed the "Canadian clapper”, these handheld devices, measuring 4 by 7 inches (10 by 18 centimeters), have been distributed free of charge at BMO Field and the city’s fan festival ahead of Canada’s group-stage matches.
Their unavailability in retail stores has transformed them into a coveted item for supporters of Les Rouges.
"These are amazing. So, let’s go Canada," remarked Toronto resident Ryan Fonte, after receiving one from a fan festival volunteer before Wednesday’s match against Switzerland.
Sharon Bollenbach, Toronto’s World Cup executive director, confirmed that the three-piece, fan-like clappers are crafted from recycled materials.
Fifa initially presented them to fans attending Canada’s inaugural World Cup match on June 12 in Toronto, subsequently donating thousands to the Fifa Fan Festival. Volunteers there then handed them out to attendees for watch parties during the second and third group-stage matches.
Ottawa resident Cedric Osagie, upon receiving the red noisemaker, admitted he was unsure of its official name.
"I have absolutely no idea what the name of it is called," Osagie stated. "I’ll imagine it’s called a ‘clapper.’" Despite the naming uncertainty, he knew precisely how to use it.
"When Canada does something cool, I will do this," Osagie said, demonstrating the clapping motion. "When we score, I will shake it."
Bollenbach highlighted the significant impact of the small clappers, noting they have "had a big impact" and "created a real buzz and an interest and lots of noise around the city of Toronto."
She added that they symbolize the surge of national pride, fueled by Canada’s co-hosting role and the team's historic advancement to the tournament’s knockout stage for the first time. With Canada Day also approaching on July 1, the timing is particularly poignant.
"I think that’s what the World Cup is all about," Bollenbach concluded, "that we can celebrate our cultures, we can celebrate our heritage and be truly Canadian proud that we are hosting the world."
Canada are through to the round of 32 at this year’s tournament, and will face South Africa for a place in the last-16.
