Students are being bombarded with patronising PR, advertising everything from food to clothes and technology as companies attempt to capitalise on A-level results day.
More than 400,000 teenagers have been accepted into university so far and more are going through clearing today, while others reconsider their options.
But some of the UK's largest brands are hoping they will put down the phone to Ucas, stop calling future universities and stall the celebrations to spend money on their products.
They want students to buy their food...
You've got this... #ALevelResults
— Nando's (@NandosUK) August 13, 2015
Celebrate/commiserate your #Alevelresults with us! 2 pizzas for the price of 1 - mention this offer to a team member. pic.twitter.com/Xqg4U74PpG
— PizzaExpress (@PizzaExpress) August 13, 2015
Whatever your results are today... pizza is ALWAYS the answer #Alevelresults http://t.co/TLQYaM21uG pic.twitter.com/HcVGhgMbgE
— Zizzi Ristorante (@WeAreZizzi) August 13, 2015
All A-level results are worth celebrating. Congratulations #resultsday #alevels pic.twitter.com/JPWHJ80sCd
— Harvester Restaurant (@HarvesterUK) August 13, 2015
...and clothes
And if you didn't get the #ALevelresults you need remember, Kanye rhymed 'restaurant' with 'croissant'... And he's a multi-millionaire.
— Jack Wills (@JackWills) August 13, 2015
Good luck to everyone getting their #ALevelResults today! pic.twitter.com/FYhmmQtUxQ
— ASOS (@ASOS) August 13, 2015
Good luck to everyone waiting on A level results today, you'll smash it #Alevelresults
— TOPMAN (@Topman) August 13, 2015
...and technology
We wish everyone waiting for their #ALevels an EPIC #ResultsDay! Stay tuned for your chance to #WIN an EPIC result! pic.twitter.com/4xdSG2JeO3
— HP UK (@HPUK) August 13, 2015
Our devices are as flexible as your student life and which have put us first in class. http://t.co/N3y3FbsEuy pic.twitter.com/RuxCdLCp0w
— Lenovo UK & Ireland (@lenovo_UKI) August 13, 2015
And this time next week, it will be starting all over again for GCSEs.
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