James Fallows from The Atlantic Monthly spent a day visiting Yahoo to find out what it's doing. In The New York Times, he reports: "After talking with the chief executive, Terry S. Semel, and other officials, I came away with two big impressions. One is that while Yahoo is ever conscious of Google and determined to match it head to head in familiar keyword search, in the long run its plans for search seem quite different from Google's. The other is that Yahoo views the very scale and sprawl of its operations - the seemingly random assemblage of sites and functions, the 200 million active users in more than 20 countries - as a crucial competitive advantage."
What is different is Yahoo's systematic plan to build "community intelligence" into nearly all aspects of its operation - and in turn, to entice users to spend more and more of their time on Yahoo sites, where they can see Yahoo ads. The clearest example, of many I heard about, can be seen at http://myweb2.search.yahoo.com, the beta version of a new search site.
