It's always amusing to read pseud's corner-style descriptions dreamed up by journalists to explain the raison d'etre for a new magazine. This memo by Lennie LaGuire , the consulting editor of the Los Angeles Times's relaunched Sunday magazine, is a classic example:
"We have expanded each issue significantly and launched a number of new columns on the art and craft of living in Southern California along with regular features on home, fashion, food and travel... Overall, our goal is to make the magazine a journal of sophisticated localism, devoted to reporting on the people, places, objects and ideas that readers need to know about to make the most out of living here. We're looking for editors who share our passion for chronicling a vibrant and fast-changing region, and who place a premium on visual storytelling and fine writing." (Via LA Observed)
