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The Economic Times
The Economic Times
Rishav Chatterjee

A home that washes, cools and thinks for you: Inside LG's 'Zero Labor Home' vision for India

Seoul, South Korea: LG Electronics unveiled its vision for an AI-powered "Zero Labor Home", where intelligent appliances, connected platforms and autonomous robots work together to anticipate household needs and automate everyday chores, underscoring the company's ambition to move beyond appliances and become a provider of AI-driven living solutions.

The Korean electronics giant said the future home will be built around an evolving AI ecosystem that goes beyond connecting devices to understanding user behaviour, learning household routines and proactively taking action to simplify daily life.

At the centre of this vision is what LG calls the "ThinQ AI Universe"—a hyper-connected platform powered by three core pillars: AI-powered appliances, ThinQ AI orchestration and autonomous home robots.

"By combining decades of hardware expertise with Affectionate Intelligence, we are moving beyond basic appliances to deliver holistic, user-centric life solutions focused entirely on ultimate everyday convenience, solving real-life problems and providing an elevated experience that lets premium urban living flow effortlessly," said Baek Seung-tae, President of LG Home Appliance Solution Company.

The announcement comes at a time when consumers globally are increasingly seeking intelligent and connected products that offer convenience, energy efficiency and personalised experiences.

For India, one of LG's fastest-growing markets, the AI Home roadmap aligns closely with changing consumer preferences. The company sees rising incomes, rapid urbanisation and a wave of home upgrades driving demand for premium appliances equipped with advanced software and AI-enabled features.

"India is entering a transformative phase of home appliance premiumisation, catalysed by rising household incomes, rapid urbanisation and a clear consumer desire to modernise living spaces," said Young Min Hwang, Director, Home Solutions, LG Electronics India.

"Today's Indian consumer is moving well beyond basic functionality. They are actively seeking intelligent, connected solutions that bring us closer to the ultimate vision of a 'Zero Labor Home' ecosystem," he added.

LG's AI Home ecosystem is designed to function as an integrated system rather than a collection of connected gadgets.

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