"Google has backed down in a trademark dispute over its new email service, forcing it to rebrand its UK service as Google Mail. The internet giant said it had refused to bow to "exorbitant" demands - believed to be around $50m - from a British company that has applied for the Gmail trademark and would rename its UK service from this morning," reports The Guardian.
"The move is the second European setback for Google's email service. ... Last year the US online giant was forced to switch its German service to the Googlemail name, after a court ruled that another company had already registered the Gmail name."
