The iconic Coca-Cola branding has been given a refresh with the aim of unifying the identity across its many territories and touchpoints. The brief given to agency Jones Knowles Ritchie was: make Cola-Cola more Coca-Cola. This meant they needed to amplify the most important brand elements to make them even more impactful. But how does an agency go about this? You can find out all about it in our interview with JKR and Cola-Cola.
For a different perspective, you can also watch JKR's 'making of' video below, which includes some gorgeous retro imagery.
See the Coca-Cola logo history for other rebrands in the icon’s history.
