Couture pieces are comparable to high fine jewellery or expensive art. They are labour intensive, emotional, and crafted with the utmost care using time-intensive techniques by most skilled artisans and designers. Hence, it is equally important to know how to store and preserve couture pieces as would fine jewellery or art. And there is no doubt that if you want your couture pieces to last for as long as possible, looking after them is the best way to start.
The first tip to taking care of couture garments is to never hang them in your closet for a long period of time. This can affect the shape of the garment in the long run. Such pieces are always best kept folded or laid down in a cool dark place, where moisture does not get in. Keeping the pieces in a mul-mul kapda is recommended as that fabric is highly breathable and soft. Avoid making folds on any areas of the constructed piece such as a corset or can can, because it will distort the shape. Highly structured garments should be stored open and flat, covered in organic fabric. On the embroidery parts of the garment always use butter paper so it stays intact and does not entangle with other embroidered areas. Also, do not forget to keep moths away, with the help of sachets infused with cedar or lavender, which are natural alternatives to mothballs, but, be cautious since they also have oils that could spread onto clothing - it is recommended to avoid direct contact between the pouch and the garment. Every couple of months airing couture out in the sun is also helpful so that the colours don't fade and the garments stay in pristine condition for a long time.
Couture gets life once worn so make sure you take the pieces out for a spin every now and then. If cleaning is needed, then only send it to trusted high-end dry cleaners who have expertise in bridal wear. It just does not end here, even our prized luxury handbags demand utmost care and if you choose to carry your handbag every day, it will need to be taken care of to stand the test of time. Henceforth, don’t store your bags in a haphazard way, always keep your luxury bags with acid-free tissue and in their original boxes, if possible. Most bags come with a small sachet of silica gel which you should never throw away, it absorbs the excess moisture in the air. Scout for a good handbag specialist in your city for a general overhaul and take your beloved possession for a handbag ‘spa’, by doing so the piece’s lifespan and resale value can be extended.
There is nothing better than heirloom pieces so I hope with these tips, you enjoy your pieces for longer. When the time comes to pass them on to the next generation or sell them on a pre-loved fashion platform, the next owner of the piece will be happy and grateful. It's a win for all! Also, by doing so, your fashion and money can repeatedly be in a cycle and you will barely feel that you are running out of either.
(With inputs from Pernia Qureshi, Co-Founder, Saritoria)
