Contrary to popular belief, fundraising is itself an artform. Understanding the huge variety of trusts and foundations, as well as their processes, how to find them and how to piece together an impactful - and successful - application, requires patience, skill and a deep knowledge of the thing you are fundraising for.
Whether you are entirely new to fundraising, you know a little about it, or you have taken it on as part of your varied professional role, this accessible virtual workshop will get you closer to the process, and provide you with insights that will strengthen your applications.
Led by Alice Collins, you will learn how to put together a strategy, how to build a successful fundraising operation, and how to create a compelling case for support. Ultimately, you will come away confident in your ability to put forward a purpose-led cause for funds - and get them.
Course content
An introduction to the different types of fundraising mechanisms
Supporters and their motivations for giving
Building your own case for support
Exploring the current fundraising trends
Top tips for creating a successful operation
How to build your one-page strategy
Q&A
This course is for…
New fundraisers
People who fundraise as part of their professional role at a non-for-profit organisation
You will be sent a link to the webinar 2hrs before the start time of 2pm (BST).
Tutor profile
Alice Collins has a background in applied psychology, and has always been fascinated by people and their motivations. She spent the early part of her career in organisational transformation, consulting for FTSE100 companies on all areas of people development, including leading through change, teamwork, innovation, and leadership. Driven by a deep sense of purpose and societal contribution, Alice moved into the not-for-profit sector, where she led highly successful fundraising and marketing teams for some of the UK’s most loved charities, including Alzheimer’s Society, Make A Wish UK, and Macmillan Cancer Support. Now, Alice is a consultant and coach, helping individuals and teams in the not-for-profit sector to find their mojo through establishing purpose, exploring potential, and making progress.
You will be sent a link to the webinar 2hrs before the start time of 2pm (BST).
Details
Date: Tuesday 14 September 2021
Times: 2pm-4.30pm (BST)
Price: £49 plus £2.48 booking fee
Event capacity: 70
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
2pm BST | 3pm CEST | 6am PDT | 9am EDT
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Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
