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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

A bean-counter speaks gobbledegook

Meet a man who will go far but, I fear, not far enough. Here's Archant executive Johnny Hustler explaining changes at his company:

"We are moving away from a regional management structure and adopting a functional management structure with our activities being divided between senior managers responsible for an individual specialism right across the county business.

"Through these changes, I believe we can introduce a greater level of shared best practice across the company and establish a more focused approach to growing the advertising market share of our fantastic county magazines."

Or, in English, we have fired one managing director, moved other directors around, and found it necessary to turn four of our "fantastic" monthly county magazines - Shropshire Life, Staffordshire County, Birmingham Life and Herefordshire Life - into annual publications.

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