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The Guardian - UK
The Guardian - UK
Business
Monkey

A backhanded compliment to Athena

'Tennis girl' Intercasino advert
Intercasino's 'See the tennis stars of yesteryear' advert. Click for full image

It is an instantly familiar image – especially if you were a teenage boy in the 1970s – except it isn't that image at all. The gambling outfit Intercasino has come up with a sequel (of sorts) to the classic 1976 Athena poster of a female tennis player having a, er... wardrobe malfunction, to promote the upcoming masters tennis tournament in London. The press ad, created by agency Isobel, appears in today's issue of London weekly freesheet Sport. No word on whether it is the same tennis player. We're guessing not. Monkey never forgets a face - or bum.

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