If you only skim the first page of weekly ads, you might be missing some of the best deals in retail. Many stores use the front page to highlight flashy, limited-quantity items that draw shoppers in, but the true savings often sit quietly inside. Those overlooked discounts—especially on page two—can add up to serious savings on essentials like groceries, cleaning supplies, and personal care products. Knowing where to look gives you an edge over casual shoppers who stop at the first spread. Here are nine store flyers that hide genuine bargains on page two and how to make the most of them.
1. Walmart’s Weekly Flyer Hides Bulk and Rollback Deals
Walmart is one of the top store flyers that hide genuine bargains behind its headline-grabbing front-page offers. The first page usually promotes electronics or seasonal items, but the second page often features household staples with rollback prices. These deals include everything from laundry detergent to bulk snacks—items that don’t seem flashy but provide lasting value. Walmart’s flyer often lists combination discounts or multi-buy savings you won’t spot at first glance. Savvy shoppers who flip the page before heading to checkout routinely save more than those chasing the front-page “specials.”
2. Target’s Flyer Includes Hidden Gift Card Promotions
Target’s weekly ad is another example of store flyers that hide genuine bargains on page two. The retailer frequently runs gift card incentives on groceries, beauty items, and cleaning products—but they’re rarely displayed up front. These “buy two, get a $5 gift card” offers can effectively lower the price on essentials without needing coupons. Page two is also where Target tends to place promotions tied to its Circle app, such as percentage-off bonuses. Shoppers who scroll or flip beyond the opening deals often uncover better value in these bundled rewards.
3. Kroger’s Digital Flyer Rewards Repeat Buyers
Grocery chains like Kroger are masters of subtle savings, especially in store flyers that hide genuine bargains within the first few interior pages. Page two typically lists rotating digital coupons tied to loyalty cards, offering significant discounts when combined with manufacturer offers. These include household basics like paper goods, cereal, and cleaning supplies—items that make up a large portion of most grocery bills. Kroger also uses this section to promote double or triple fuel points, something many shoppers overlook. A few extra minutes browsing deeper into the flyer can translate to real, repeatable savings.
4. Walgreens’ Ad Lists Overlooked BOGO and Register Rewards
Pharmacies like Walgreens are surprisingly good examples of store flyers that hide genuine bargains behind their flashy pharmaceutical promotions. Page two of the weekly ad usually lists buy-one-get-one-free offers on vitamins, beauty products, and personal care brands. It’s also where the “register rewards” promotions often appear—cash-like credits you can use on your next purchase. Because these deals aren’t always highlighted online, many shoppers miss out unless they scan the print or digital version fully. With strategic stacking, a page-two Walgreens deal can yield better value than most front-page coupons.
5. Costco’s Coupon Book Features Multi-Item Discounts Midway Through
Costco doesn’t call it a flyer, but its coupon book follows the same marketing strategy. The most eye-catching deals—TVs, furniture, and appliances—sit on the cover, while the second and third pages feature some of the best ongoing household discounts. Costco is one of the store flyers that hide genuine bargains in this section, including rebates on pantry goods, cleaning products, and vitamins. These items offer consistent savings without the limited stock risks of front-page electronics. The trick is to shop early in the promotional period before the high-demand products sell out.
6. Aldi’s Flyer Highlights Hidden Produce and Pantry Deals
Aldi has earned a reputation for affordable groceries, but even loyal shoppers sometimes miss its hidden page-two promotions. As one of the store flyers that hide genuine bargains, Aldi uses its second page to list deep discounts on produce, baking staples, and weekly limited-time finds. These deals often rotate regionally, meaning some shoppers get unique price drops that others never see. The smaller ad format also makes these savings easy to overlook. Checking page two online or in-store can reveal big markdowns on high-use items like flour, oil, or cheese.
7. CVS Flyers Feature Loyalty-Based Hidden Discounts
CVS flyers are another example of store flyers that hide genuine bargains beyond their front-page drug and supplement promotions. Page two frequently features ExtraBucks rewards that trigger when you buy specific combinations of items. These rewards can effectively make certain products free on future visits. The interior pages also showcase lesser-known clearance or seasonal stock deals that don’t always appear online. Scanning deeper helps you spot opportunities to double your rewards through the CVS app or loyalty card.
8. Dollar General’s Flyer Tucks Away Everyday Essentials
Dollar General excels at small savings that add up fast, but most shoppers only glance at the front-page flash sales. The store’s flyer is one of the store flyers that hide genuine bargains on page two, where you’ll find everyday staples like soap, toothpaste, and paper towels discounted heavily. These smaller, consistent markdowns often beat grocery store prices outright. Dollar General also lists its “DG Digital Coupons” program in this section, which can stack with sale items for even better deals. Those who browse beyond the first spread often uncover weeklong discounts hidden in plain sight.
9. Lowe’s and Home Depot Slip Tool and Paint Savings Inside
Home improvement stores also rely on eye-catching first pages that spotlight large-ticket items like grills or power tools. Yet Lowe’s and Home Depot are both store flyers that hide genuine bargains on page two. That’s where you’ll find seasonal clearance, discounted paint supplies, and tool bundles offering 20 to 30 percent savings. These quieter promotions appeal more to DIY shoppers who check every page. If you’re planning a renovation or home project, the hidden deals inside these flyers can reduce overall costs more than headline offers.
Turning the Page Could Mean Turning Up the Savings
It’s easy to skim store ads and assume the biggest discounts are front and center, but the real value often lies just one page deeper. Store flyers that hide genuine bargains on page two reward shoppers who take the time to look past marketing tactics and dig into the details. Whether you’re hunting for groceries, household goods, or home improvement supplies, flipping that extra page can uncover deals most people overlook. Consistent savings come from attention, not just coupons. Sometimes, the best financial strategy starts with simply turning the page.
Do you make a habit of checking every page of store flyers before shopping? Share your favorite hidden deal discoveries in the comments below.
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