Project is a trade show that comes to New York twice a year, in January and July, and Vegas twice a year, in February and August. This is where buyers, retailers and menswear insiders come to scope out trends for the next season. I scoured racks upon racks, through countless booths, that spanned across a couple of miles to select 9 pairs of jeans that you are sure to see in stores come Fall 2018. A few select styles are available now for those of you who are too impatient to wait a few months.
To highlight the denim, I styled each pair of jeans with a simple white t-shirt by Swedish brand Filippa K and classic white low tops by Kenneth Cole on model Paul Evan and photographed by Hailley Howard for a photo shoot produced exclusively for Forbes.
Designer: Frame
Description: L’Homme Skinny in Pickney
Fabric: 95.5% Cotton, 3% Poly, 1.5% Elastine
Price: $215
Website: frame-store.com
Designer: Fidelity Denim
Description: Torino in Killer Rinse of 11oz Italian Stretch Selvedge, Handmade in Los Angeles
Fabric: 92% Cotton, 6% Elastomultiester, 2% Elastane
Price: $252
Website: fidelitydenim.com
Designer: Robin’s Jean
Description: Mirage Slim Fit Jean in Medium Wash
Price : $325.00
Website: robinsjean.com
Designer: Mavi Jeans
Description: Jake Slim Leg Denim in Blue Black Brushed White Edge
Fabric: 98% Cotton, 2% Elastane
Price: $148
Website: us.mavi.com
Designer: Raleigh Denim
Description: Martin Stretch with a Thin Taper Fit in Smoke
Fabric: 78% Cotton, 22% Elasterell
Price: $198
Website: raleighdenimworkshop.com
Designer: Baldwin
Description: Brennan Straight Leg with a Little Stretch in a Soft Saturated Black Wash
Fabric: 98% Cotton, 2% Polyutherane
Price: New for Fall 2018
Website: baldwin.co
Designer: Paige
Description: Lennox in Manning, Made from a Performance-Driven Denim
Fabric: Transcend
Price: $199, New for Fall 2018
Website: paige.com
Designer: DL1961
Description: Hunter Skinny with a Touch of Stretch for Ultimate Comfort in Surge, a Beige Tinted Black Wash, Moderate Distressing and Vintage Sanding/Whiskering with an Extended O-Ring Belt Loop Detail
Fabric: Comfort Stretch 98/2
Price: $188
Website: dl1961.com
Designer: AG Jeans
Description: Matchbox Slim Straight
Website: agjeans.com
Photo Shoot Credits
Location: Project NY
Model: Paul Evan
Photographer: Hailley Howard
Production: Jesse Smiley at PR Consulting
Sittings Editor: Benjamin Liong Setiawan
