In the world of social media, a celebrity’s casual comment or a single, candid photo can spark a massive, viral trend. This is especially true when it comes to food. When a famous person shares a weird or unique grocery habit, their millions of followers will often rush to try it for themselves. This has led to several strange and hilarious TikTok trends. These are all a direct result of a celebrity’s quirky and often accidental influence on our shopping carts.
1. “Sad Beige” Baby Food (Gwyneth Paltrow)
Gwyneth Paltrow is famous for her high-end, wellness-focused lifestyle. This extends to how she feeds her children. She has often talked about her preference for simple, organic, and often bland-looking baby foods. This has sparked a “sad beige” baby food trend on TikTok. Parents will post videos of their aesthetically pleasing but very beige-colored homemade baby food purées, a direct nod to Paltrow’s minimalist and wellness-obsessed parenting style.
2. The Hailey Bieber “Strawberry Glaze” Smoothie
The model Hailey Bieber’s “Strawberry Glaze” smoothie from the high-end grocery store Erewhon became a massive viral sensation. The nearly $20 smoothie, which contains ingredients like sea moss gel and hyaluronic acid, was all over TikTok. This sparked a trend of people trying to recreate the expensive and complicated recipe at home. It also led to a huge surge in the sales of the smoothie’s obscure wellness ingredients.
3. The Bella Hadid Salad
Model Bella Hadid is linked to a major viral salad trend. The recipe’s secret is to chop all the ingredients very finely. It features a crisp base of cucumbers, peppers, and onions. A simple lemon and olive oil dressing brings it all together. This fresh, dip-like salad quickly became a massive sensation on TikTok.
4. The Jennifer Aniston “Quinoa Salad”
A rumor that Jennifer Aniston ate the same, specific quinoa salad every day on the set of “Friends” has been circulating for years. While she has since debunked the exact recipe, the idea of the “Jennifer Aniston salad” has become a massive trend. TikTok is filled with thousands of videos of people making their own version of the healthy and simple salad. This has helped to further popularize quinoa as a mainstream health food.
5. The “Sleepy Girl” Mocktail
The “sleepy girl” mocktail became another huge viral trend. The simple, non-alcoholic drink is made with tart cherry juice and magnesium powder. Both of these ingredients are thought to promote better sleep. After the trend took off, the sales of both tart cherry juice and magnesium powder skyrocketed. This was a clear example of a celebrity’s casual habit having a major impact on the grocery market.
6. The “Green Goddess” Salad
While not a traditional celebrity, the TikTok baker “Baked by Melissa” Ben-Ishay is a major food influencer. Her “Green Goddess” salad recipe became one of the biggest viral food trends of the year. The recipe, which features a base of finely chopped cabbage and a creamy, green dressing, was so popular that it caused a temporary shortage of green cabbage in some stores.
7. The “Nature’s Cereal” Trend
The singer Lizzo helped to popularize the “nature’s cereal” trend. This simple and healthy breakfast consists of a bowl of fresh berries, pomegranate seeds, and coconut water. After Lizzo posted a video of herself enjoying the dish, it became a massive viral sensation. The trend was a refreshing and healthy alternative to the usual sugary breakfast cereals.
8. The Kardashian Pantry Organization
The Kardashian family is famous for its hyper-organized and aesthetically pleasing homes. Their massive, immaculate pantries, with their rows of clear, labeled containers, have become a major source of “pantry-inspo” on social media. This has sparked a huge trend of people buying clear, matching containers to organize their own pantries. It has been a major boon for the sales of companies like The Container Store.
The Power of a Famous Fridge
The influence of a celebrity on our culture is nothing new. However, the rise of social media has made that influence more direct and more powerful than ever before. A single, casual post about what a famous person is eating can have a real and measurable impact on the grocery industry. It can launch a new trend, create a product shortage, and change the way millions of people shop and eat. It is a new and powerful force in the world of food.
What is the biggest celebrity-driven food trend that you have ever tried? Do you think the influence of celebrities on our food choices is a good or a bad thing? Let us know!
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