Is it a clever marketing ploy, an attempt to extend their already-successful reach into the Asian sub-continent, or a cultural nod to India's and Pakistan's recent 70 year anniversary of nationhood? Sony have announced a couple of specialist-themed products that - hope beyond hope - reach these shores.
The first, Singstar Bollywood. Need I say more? The second is Ramayan 3392 AD, a massively multiplayer online game based upon the Hindu epic Ramayana. The latter is a co-development with Virgin Comics, who are keen to develop an interactive version of the comic series of the same title.
Cultural inclusiveness is undoubtedly the way to go. If Chinese myth has been successfully integrated into interactive media and the Ramayana is set to be a MMOG, why not something from the legends of these shores?
Tips offs from Renzephy's Twitter and News.com
