There was a time when retail success was dictated by magazine spreads, celebrity endorsements, and TV commercials. Now, all it takes is a 15-second clip on TikTok to turn a once-forgotten product into an overnight sensation. Some of the best-selling items across beauty, fashion, and even home goods weren’t even remotely considered “trendy” just a year ago.
But thanks to TikTok’s powerful mix of authenticity, virality, and visual storytelling, things that used to collect dust on store shelves are now flying off them. What’s considered “unpopular” in traditional retail circles is often given a second life by TikTok users who simply know how to make anything look irresistible.
1. Sea Moss Gel
Sea moss gel has been around for centuries, especially in Caribbean and Irish wellness traditions, but its thick texture and unusual taste kept it off mainstream shelves. However, TikTok creators began touting its supposed benefits—from glowing skin to improved gut health—and suddenly, demand skyrocketed. What was once a niche health product with limited appeal now sells out regularly online and at health stores. Videos showing colorful smoothies and “morning routines” helped rebrand it as a beauty must-have. Even skeptics have found themselves giving it a try, just to see if the hype is real.
2. UGG Tasman Slippers
Slippers have never really been a fashion-forward choice, and for years, the UGG brand was seen as more of a nostalgic throwback than a modern staple. But TikTok changed that by highlighting the comfort and minimalist appeal of the UGG Tasman slipper. Creators began styling them with sweats, cargo pants, and oversized hoodies, turning them into a streetwear essential. The hashtag #UGGTasman took off, and stores couldn’t keep the slippers in stock. What was once considered a sleepy house shoe suddenly became a badge of cozy-cool fashion.
3. CeraVe Healing Ointment
Healing ointment isn’t usually a glamorous skincare product—it’s thick, sticky, and marketed primarily for treating dry patches and eczema. But thanks to skincare influencers and dermatologists on TikTok, CeraVe’s Healing Ointment gained unexpected stardom. The product’s ability to “slug” the skin—locking in moisture overnight—was showcased in glowing before-and-after videos. People began using it not just for dry skin, but as a dewy makeup base, lip balm, and even under-eye cream. Now, it routinely sells out in drugstores despite its once clinical and unappealing image.
4. Mushroom Lamps
For a long time, mushroom lamps were considered quirky, outdated decor from the 70s that only vintage lovers appreciated. But TikTok’s obsession with aesthetic lighting and whimsical room transformations brought these retro lamps back into the spotlight. Their soft glow and unique shape make them perfect for “clean girl” and “cozycore” aesthetics. Once labeled as niche or kitschy, mushroom lamps have become a staple of influencer bedroom tours. Online retailers now have waiting lists, and even mass-market furniture brands are scrambling to restock them.
5. Foldable Mini Washing Machines
At first glance, a foldable mini washing machine doesn’t scream “must-have.” In fact, the concept felt almost gimmicky and impractical for years. But TikTok creators, especially those living in dorms or small apartments, showcased just how efficient and space-saving these little gadgets are. Their videos showing the machine in action—washing socks, underwear, and even makeup brushes—racked up millions of views. Despite their previous unpopularity, these mini washers now sell out regularly due to the combination of convenience and viral visibility.
6. Brown Lip Liner
Brown lip liner once lived in the shadow of more modern nudes, pinks, and reds, often dismissed as a relic of the ’90s. But TikTok makeup artists began reintroducing it, showing how it adds dimension and creates fuller-looking lips with just a bit of blending. Suddenly, vintage-inspired looks became desirable again, and brown liner became essential for achieving that trending “clean girl” or “soft glam” finish. Once overlooked in favor of brighter shades, it’s now hard to find certain shades in stock at major beauty retailers. The revival of brown lip liner proves that beauty trends are cyclical, especially with TikTok behind them.
7. Pickle-Flavored Snacks
Pickle-flavored anything used to have a very specific fan base and wasn’t exactly a crowd favorite at most grocery stores. But the rise of #PickleTok changed everything, with users trying pickle juice slushies, pickle chips, and even pickle cotton candy on camera. Reactions—ranging from disgusted to delighted—only added fuel to the trend. What was once a novelty flavor has become a top-selling category in snack aisles. Brands that previously offered limited pickle options are now expanding their lines just to meet the unexpected demand.
What Can TikTok Do Next?
TikTok has a unique ability to flip consumer expectations upside down. Items once considered obscure, outdated, or just plain unpopular can find new life when put in the right hands—or, in this case, in the right videos. These trends show that virality doesn’t follow traditional rules, and sometimes the oddest products become the most desirable. As long as TikTok continues to thrive, there will always be room for unexpected bestsellers.
Have you tried any of these surprisingly popular items? In the comments below, please share your thoughts or favorite TikTok-inspired purchase.
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